Creating content is fine. Sometimes you can collect backlinks through that. But most peoplewho have websites use SEO/SEM. be it making posts in forums, or blogging etc, it is all link building. If a site has no links, then it is only likely to appear for obscure long tail searches, and also it will be limited as to how many pages stay in the index.
Refusing to build links is crazy. What is the point in having a site if ytou are not going to let people know about it?
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