Quote:
Originally Posted by smeagain
The visible text content of each page plus the H1 tag and HTML Title should be carefully crafted to match as a set. Don't get into the habit of pasting the same Titles and Headings etc across multiple (or all) pages.
Look at it from a Search engines point of view, how would you find any information in a Reference Library if the Titles didn't truly reflect the contents of each book.
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That's really good advice.
Google even go to the trouble of telling you in Webmaster Tools which pages have duplicate meta titles and meta descriptions, so if that isn't giving everyone a maassive hint that these should always be unique then I don't know what will!