Originally posted by OWG at:
http://forums.ukwebmasterworld.com/s...=6986#post6986
------------------------------------------------
Credit info well I get hate mail, so does one of my clients, because we are giving away details of how bankrupts can legally get bank accounts, including the names and details of the accounts c/w telephone contacts at the banks.
We GIVE this away for free as a loss leader. It is something that I know causes heartache, and saw it as wrong to charge those who need the help most. When I was bankrupt I went through hell with bank accounts (much more strict in the UK than the US).
This is not purely altruistic though, as we have built up a massive database of people who are bankrupt, together with the dates they are out of bankruptcy. This has given us a great marketing resource, and we now help these people as they come out of bankruptcy, and make money at the same time. They know who the client is, we tell them anyhow just to remind them. In fact our opening line is 'remember a little while ago we helped you get a bank account for free when you filled in this form' (the 'this form' is a link back to the page to jog their memory, people visually remember better). then the pitch goes on.
I guess this is the difference between building a business and making money online (although you should be doing both lol). You build a business long term, you make money short term (again both is good though).
<edit to correct a million typos lol>