Well, I know this is nit picking bit for a start I never use "online" when searching because, well, I'm already online.
It's like I see e-commerce stores with titles "Online Sport Shop" lol.
But yes, I agree using the "" narrows your searches and bring more relevant results, however, not everyone in the world does that.
You know, if you ever go to one of your friends house who is not as savvy as us online and watch them do a search, it can be quite an eye opener to see how people search.
Sometimes I think as search marketers we forget how other people, or "real" people search.
KP
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