Roo,
All said & done ! It is not easy to make money from Squidoo! It is hard work! You have to work at it & on the lens and treat it as any site & give loads of input in terms of time etc.
All those who make money - have done proper research & link back to their lenses with proper anchor text etc.
If u were to work so hard at your own site - wouldn't you make an equivalent or even more money?
See another thread -
Mister Wong