Quote:
Originally Posted by sums123
Start with on page optimization and end with offpage optimization.
Both have equal weightage in SEO.
|
Sorry I have to disagree with you
The search engines have only 2 sources of information to base their judgement about your site.
1. what YOU say your site is about (on your site)
2. what OTHERS say your site is about (anchor text)
you can say your site is about black dogs, but if the anchor text says white cats, it is white cats you will rank for.
What OTHERS say your site is about (off page factors including anchor text, anchor page content, anchor site theming etc) is more powerful than what you say your site is about.
I took it to the extreme with the test of course and carried it out a few times just to make sure it wasn't tainted.
Of course the absolute correct answer is what you gave. BOTH are equally as important (in the site owners mind)