[jpr2]

Hello everyone,

I’ve just registered to this site, i hope i’m in the right section
Also, pardon my English, I’m French after all :-)

I’m currently developing an on-line computer game, I don’t want to disclose too much of the product, let’s just say it’s a kind of treasure hunt, players have to pay to participate and the winner takes all (minus my commission ;-)

I’m not looking for comments about the idea in itself (though I’m sure they’d be valuable), but for information about advertising

I’m currently working on my business plan, and I have loads of questions about advertising costs and strategies

Let’s say i need 50.000 people playing once every month to start making money

I have no idea of the amount (and the time) necessary to reach that level

What is the best strategy, advertise specifically on on-line gaming websites or on the contrary, target main stream websites?

Should I advertise on a CPC or CPM basis? Or mix both?

If it’s on a CPA basis, if a customer registers to my web site but doesn’t make a deposit and doesn’t effectively plays, what would that cost me?
What would be the CPA if he registers and plays?

Generally, how much are CPC and CPM?

What about viral advertising? Is that “self made” or do advertising companies take that in charge? What does it cost?

What about affiliation?



As you can see (and though I know my product and my market well), i’m week when it comes to web advertising…

Any help would be greatly appreciated!!!

thanks a lot in advance