I don't follow the Internet book writers. And I don't make sites that sell. I like to think I make sites, which allows people to buy/sign up for things.
IMHO you could flush 99.999999% of all of those, "Success on the Internet" books/e-books down the sh*tter.
This business is, "caught", not, "taught", but that's not to say you can't improve other's ideas you see written on message boards, providing that person isn't in some way self promoting.
JMHO
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"There's no such thing as impossible. It's a myth. Don't believe it."
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