Yes OWG, second Geussing the next weapon that the SEs are going to use in their fight against Spam is one of the most vital bits of SEO that New SEOs don't seem to consider. To this end, I alocate some time once a month to search the US Patents Office. If Google for instance intends to trial a new feature in it's Algo, it will usually Patent the concept if it is "New and Novel". If I see something that points to a new slant on an Algo within the Patents Office, I incorporate something into a page or 2 then watch it for months and months.
PS:
These Patents are frequently not registered in the Search Engines name (because of people like me) they are often registered in the name of a Senior Exec So you need to keep up to date with the Top Level of company structure.
|