I always think one of the most important things about a domain name is that it should be "Memorable" or easy to remember. This in my opinion is more important (by far) than stuffing a domain name full of keywords.
Think of Amazon, they have a briliant name. Every schoolchild throughout the World learns about the Amazon River in geography. The most succesful selling site inthe world started life as an online bookshop yet amazon.com is nothing whatever to do with books.
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