[KingPin]

From tests that I have done I can't agree with that. It's not just about how big the basket is, it's where you put it to.

You have to factor in other things like....

Is it next to an image?m if so what kind of image?

Is it next to text? if so what is the text about?

There's many variations.

Do little things increase conversion? yes they do, images increase conversion, where the images are placed etc etc.

With e-commerce sites there is no magic bullet on where to place things and how big images or text should be.

It depends on what products your selling, the demographics of the user, is it a clothing site or a site selling antique tin boxes?

Things will work on a clothing site that won't for an antique site.

KP