I generally promote my directories once every few days like I do with the rest of my sites.
As long as you keep building links to it, and post related posts in forums, then eventually your directory will become popular over time.
Aim for 2 posts a day in forums. That way, over a year, you'll have over 700 posts. Of course, post more or less when you feel the need too, but it's a good way of building links.
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