I am well versed in IP as we dealt with it daily with our newspaper
there is something called 'fair use' for example, microsoft is a trademark, but how else could I convel who I am talking about without using their trademarked name? I could say "that software company that makes windows operating sytems" BUT, Windows is ALSO a trademark, so I would have to say "that company who maake the most popular operating system for PC's that have a wavy flag logo on them, and use blue as corporate colopurs and is owned by William J gatesIII"
But you can see how ridicolous THAt is so the law allows fair use. EG Image my trying to write a product review of Windows Vista, without being able to mention either windows, or vista
Fair use also allows you to grab snippets of copyrighted material for use in reviews, articles etc.
So temi, if his site was about 'joes fishing shop Dallas' then you are TOTALLY within your rights to have a page title of "Joe's fishing shop Dallas, Store review" and there is not a damned thing he can do about it.
In fact THAt is on of the metods I use to ensure my clients dominate for their competitors phrases and push the actual competitor site off the first page
