[KingPin]

I like asymmetrical linking (the real terminology for 3 way linking) but I can't help but agree with OWG to a certain extent.

The thing is with asymmetrical linking is that most people that do it don't see the wood beyond the tree's, meaning they just see a one way back link to there site.

I agree with the bad neighborhood thing and the same applies to reciprocals but if done right it can be powerful.

Asymmetrical linking is the most risky type of linking strategy. I think there will be a shake up soon and we'll see something similar happen like the Florida update. Anyone remember what happened then?

If you do you'll know why it's risky. Just as the idiots at BigMouthMedia.com.

The google guidelines are exactly what it says on the tin. Just guidelines, nothing more nothing less.

Like OWG says, he will never breach them because he is ethical in his approach so unless you're spamming etc etc there's no need to worry about the guidelines. I have never read them to be honest.

Algorithms are like women's mood swings, they change everyday so it's pointless trying to keep up with them. Just do things right and you'll be fine and you're site will always make money.

KP