Thing is though which I'm confused with is all this "relevance".
Take our company. We design tourism sites, accountants sites, solicitor sites, online shops, etc. They're all completely different. But they can all be classed as relevant as they are all designed by our company.
Assuming Google defines relevance by comparing text within a site with each site as one of the methods, then surely if my company names appears on their site, and their company appears on my site, surely that'd be classed as relevance?
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