The original question was
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SEO, What do you charge ?
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SEO not
SEM PPC E-Comerce Solutions or anything else. Optimising for search engines as an exercise in itself does not include all the very expensive activities that Kingpin will charge 5 figure sums for. "Search Engine Optimisation" (SEO) is purely what it says on the tin, Optimising pages to improve organic search results. Many businesses are either happy to leave it at that or in many cases that is as far as their budget will stretch.
I have clients that generate more business than they have capacity for with just straight SEO. Pure SEO if researched and then implimented properly, can in many cases be all that is required.