Well ever since 2005 I believe, I always had the viral component in my head. And my basic formula is:
Good Viral Content + Well written and compelling + Promotional Tactics (email, forums, blogs, etc) = Link Bait
And ever since Digg came out and started a new trend in social bookmarking and other social networks started to spread... my formula changed to:
Good Viral Content + Well written and compelling + Promotional Tactics (email, forums, blogs, etc) + Social Media = Faster Spreading Link Bait
And everything listed in the onpage and offpage optimization is really the basics that I don't even think about that much and assign to other people, either my staff or my favored outsource people.
I do see SEO bordering into SMO in many ways. And I also see many SEO people lacking some of the creative magic that makes content viral. And this talent is what many Advertising Agencies have. I think it will only take time when Ad Agencies learn SEO well or hire the right SEO people, and SEO companies might get overcome by Ad Agencies in the future. Or SEO Companies in the future might start offering services Ad Agencies have.
Before SEO has been a part of the web design and development arena. But I believe the future of SEO is heading into the Ad Agency world.
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