I think anything old helps.
- Old Domain
- Old Page - The homepage can always have fresh content like in a blog. But as the permalink pages of each page get older, the more powerful they are.
- Old Link - If a link existed on a page for a long time on some authority site going to your site. And your competitor just added a link on the same page that is brand new, more weight is given to the older link.
But then again... this is just one of the many ranking factors. So even if you are a new domain, going against a super old domain, you can still find other ways to beat it.
|