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Old 03-31-2008, 09:48 PM
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Default Yahoo Launches Site Focused on Women

Wether out of desperation or just by coincidence, Yahoo seem to be launching load of new products, a few weeks ago, they launch the social bookmarking site, a few days ago, a new site targeted at women was launch, more read more about this new site below:
Yahoo Inc. on Monday launched a site for women between ages 25 and 54, calling it a key demographic under served by current Yahoo properties. The site, Shine, is aimed largely at giving the struggling Internet company additional opportunities to sell advertising targeted to the key decision-maker in many households. Yahoo said advertisers in consumer-packaged goods, retail and pharmaceuticals have requested more ways to reach those consumers.
Amy Iorio, vice president for Yahoo Lifestyles, said internal research also shows women are looking for a site to combine various content and communications tools.



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