There are a few trade associations you can become a part of, joining e-consultancy or sma-uk can give you credability but unlike marketing it is a new medium still so we do not have a body such as IDM for a real training certificate such as traditional marketeers would have.
IMHO nothing speaks louder than results you can show.
Perhaps this is the time to set up a new institution where you can get a diploma in SEO?
The DIP-IDM (diploma from the institute of direct marketing) is an internationally recognised and very hard to get diploma. SEO needs something similar.
Other than that I think it is something you have to proove to a future employee.
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SEO, SEM and Usability studies, independant consultant.
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