This might have been around for a while, though I don`t remember seeing this announcement last time I looked at Adwords, a few days ago.
Quote:
Demographic bidding now available on selected sites in the Google content network
You can bid more for preferred demographic groups or exclude users of a certain age or gender from seeing your ads. Select any campaign running on the Google content network and click edit campaign settings.
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I wonder how they can detect age and genders of users? Probably a very simple answer which I`ve missed.
