It really depends what you are marketing and how you do so. Just sticking up some banners or creating an astore will not get you much income, even on a high traffic site.
From my understanding affiliates that do well from amazon make reccomendations and reviews of certain products and provide direct product links.
If you are relying on just banners, you have to ask "Why would anyone use your link to amazon when they know perfectly well what amazon is and how to get there?"
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