I'm not a fan of the ever project personally though I know some have had success with it.
The reason I don't like it is that some search engines can see it as duplicate content. For instance worst.dj.ever.com is a straight copy of squidoo.com/worst.dj.ever
Cool URL's though! The one above is doing ok, but that is due to a lot of traffic from backlinks all using the same url
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