I use Adwords and yes you can target a country/city etc which it does keep the cost down,i would like to use yahoo but as i understand it you can only use it if you are State side but i stand to be corrected on that one as i think it is a little cheaper than adwords.But i am more that happy with the setup that i have at the moment.
Miva is another one i have looked at,i signed up with them a couple of weeks back and they have sorted my advertising campaign all i have to do is fund it and we will try and see if that works.
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