Would that also include showing your ads only in certain countries, states, cities, that type of thing.
I use Yahoo Publisher in a very small way. With them they give their clients the option to show their ads in specific locations. So, for example, the products I sell on my sites are mainly only for sale in the US, or sometimes the US and Canada. It would be a waste of money if I advertised all over the world, so, I narrow it down to just North America, though I do have a page which is directed to products available in the UK.
If, however, I had a site which only sold products, or more likely services, say dog grooming, or a cleaning company, then I`d want to narrow it down even further, say to a particular city. That way my ads would be targetted to a specific audience which represents better value.
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