What everybody else has said.
I would also recommend taking a look at your title tag. That's quite a basic thing regarding SEO. How many people do you imagine will search for "a645tradingpost.co.uk"? If you call it something like "Quality Used Furniture in Pontefract, West Yorkshire", you're more likely to get a response.
If you are to do a PPC, just make sure you analyse the results and stop if something isn't giving you the return you wanted. Can be so easy to throw money away with it
