Smea I agree 100% with you, and can say that my clients have never suffered as a result of algo changes, simply because I don't practice algo chasing/exploitation. The key to QUALITY SEO is to understand what the search engines want, and ensure you are delivering it to them. Exactly the same as you do for your clients. To me THAT is proper SEO, a site that is optomised for people and search engines, and a marketing campaign that is optimised for both also.
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