Man I am all over the map when it comes to offline advertising.
I generally push cable advertising in my area, really good rates for television advertising( and a great way to hit a niche market...ALOT!)
Plus the way you can stream your commercials now via the internet, only opens up commercial video production to lower costs. And ya, for poops and giggles, create a 30 sec tv spot in Flash...good times! ( the trick..change your fps from 12fps (internet) to 30fps ( broadcast speed) Viola!
I am also a very active member of my community as a member of my chamber of commerce. Which affords me the opportunity the really get my business name out and on the tongues of business' owners in the area. Plus "membership has its privaleges"
As well I am active in my immediate community with "local first" style of campaigns. So I tend to lead myself to offline advertising more than not...so far decent returns on my investment. Not great, but I haven't closed the door on the business yet
