Hi guys - first post, so please be gentle!
So, for a while we used the Overture Keyword Suggestion tool for our keyword research, but upon learning they were over inflated, looked elsewhere.
We've now been using Wordtracker for a bit, but have become increasingly skepticle about its UK results. Reading their FAQ suggests that the US results are taken from MetaCrawlers, which can predict volumes, but when it gets down to UK results it becomes rather hazy. They say they get their search date from ISP numbers and a search engine, but they can't reveal who. My guess is therefore that it'd be AOL and some little ISP, maybe Orange.
But this proves a problem, because we know for a fact that some traffic (and not insignificant volumes either) is being generated through our PPC campaigns for keywords that Wordtracker denies anyone is searching for.
My question therefore is, do you still use Wordtracker? Do the results bother you? Can you suggest a better alternative?
I'm coming to the conclusion that keyword research just replaces guess word with more guess work...
