Seeing as we did this recently as a test market for a web design product we are launching (part of the above), I can say ABSOLUTELY.
but it MUST be the right message. if your message is the same as everyone elses, then you are wasting your money.
Which brings me on to the next point. Reactive and pro-active marketing and the hybrid system.
Reactive = taking an action then waiting for the client to contact you
Pro-active = contacting the client direct.
i prefer the hybrid system where you drop a leaflet say, then telesell it immediately afterwards, with an opening line of, 'we dropped leaflet into your premises recently, did you see it?'. If they say yes, then you go on, if they say no, then you go on anyway!
You must hae a reason to contact a business, and a letter/leaflet is a great opener., it will at LEAST double or treble your sales conversion ratios.
Am I giving away too many secrets? I am off to my bed now as I have some reading to catch up on. My hero is about to plunder Wessex after plundering Mercia, northumberland and East Anglia. However, I thnk he might have underestimated king Alfred brother of Ethelread . Hindsight is a wonderful thing
