Quote:
Originally Posted by Robocop
There is also nothing worse for business than seeing your advertising on the ground trodden on when some people drop or throw them when out of your site.  |
Now I would got the other way
OF COURSE the large % of your lefalets are going to end up on the floor, 97% would be the average!
I would simply accept this, and measure how far away from the point of distribution they were being dropped the farther the better IMo. because THAT means I have grabbed and held their attention!
I am a salesman at heart, I am currently setting up a new venture, and to PROVE to my new salesteam that what i say can be done CAN be done, I intend sitting down along side them in front of them all, and telesell my new product. This is how a good sales/marketing person works.
1. I keep ACCURATE records
2. I ONLY record decision maker calls as counting towards my ratio.
3. I keep going.
What do I mean?
SIMPLE.
Marketing is ALL about delivering your message to the three points I mentioned earlier.
Right message, right time, wrong person = no sale
Right time, right person, wrong message = no sale
Right message, right person, wrong time =- no sale
Do you see how it works?
If I call someone to sell them a new TV, and they have just bought one, does that mean my product is poor? NO it means the timing is wrong. Can I do anything about the timing? NO so i have done nothing wrong = MOVE ON TO NEXT PROSPECT.
If I call someone who is unable to take any new work on, does that mean my product is poor? NO, IF he/she likes the product, and IF you have sold it properly, then you should be able to ask him/her for referrals, and sell to them EASIER as you have been referred.
IF I am speaking to the Saturday girl who does not make the buying decisions, is that a problem of my product? NO.
BUT and this is the point:~
IT IS YOUR JOB TO ENSURE YOU ARE DEALING WITH A DECISION MAKER.
Right person
Right message
Right time
Temi I think I am writing my article as we speak LOL.