Thats pretty easy to do so, look at the following options:
For shorten your individual posts and display like the site you mentioned:
1. Tips from
WP codex on customizing the read more.
or
2. Use
EverMore plugin, it will automatically shorten all your posts and you dont need to change your posts manually every time with <--more--> quicktags.
For Advertisement management:
You can use this
Ad rotator plugin, from simple thoughts this will allow you to rotate your ads from one single text file.
I hope this helps!