Gentlemen,

When we think of a business we should thing of how a "lay man" will find that business. Currently many people just 'google' once they are online trusting the almighty Google to do the search and provide an answer.
If you are in a selling trade and not just for pleasure or ego, then PR matters we all know that it isn't as it should but they don't.

I have seen what a good PR can do where customers are concerned and the result of falling out favour with Google.