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Old 02-15-2008, 07:24 PM
edcanape edcanape is offline
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Quote:
Originally Posted by OldWelshGuy View Post
The cost of an ad-word should NEVER frighten you. it should only frighten you if you are behaving like an amateur and not monitoring your return on investment for all of your campaigns etc.

Cost of click = $100
conversion rate = 1:10
cost per conversion = $1000

Profit per conversion = $2000

why worry about how much a click is costing?
well said....
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