I agree with the long tail keywords, as proof they pay off take my website homepage title:
Resonate Seo Sem Web Standards & Web Analytics Consultancy
Now if we compare my long tail keyword to Google's results for my keywords i get the following:
Resonate Seo = 1 (obviously)
Seo Consultancy =
1st in Google
Web Standards Consultancy =
1st in Google
International Seo Consultancy =
2nd in Google
Web Analytics Consultancy =
13 in Google
As you can clearly see that one title covers a wide range of my keywords all from that one title.