I setup filters to check visitor paterns.
For example I may have an "Include Filter" that will only show visitors who accessed the Contact Us Page. This will then show me how these productive visitors found the site. That is using which Search Phrases and from Which Search Engines. To focus further beyond those that expressed enough interest to read the Contact details, I will do the same to check on the profile of those who actualy submitted an Enquiry.
And So on.
If you think knowing can help, spend time with your Log Analysing Software and get some real pointers. Then sharpen your SE performance according to the searches produce not just visitors, but Interested Visitors.
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