Call To Action!
Let's face it, our visitors (people in general actually) need to be told
what to do. So when we look at our sites from a marketing standpoint, don't
be hesitant to instruct your site visitors on what to do next.
Whether you're telling them to "click to continue reading", or "click to
order product", "click here to register and download", etc.
Your visitors will be reassured that they are doing the correct thing on
your site, and by telling them what result will happen from their next click,
you're building trust.
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