i think richard grady just wants a higher alexa ranking. i can agree with him to some extent, but not entirely. of course there will be anomolies that affect the rankings, and why certain sites aren't ranked. that's the nature of this particular tool, and with every tool you have to use it with a grain of salt. find out what the anomolies are in a system and make sure you know how they affect the results you are seeing.

lets look at backlinks for example. if you do a backlink search for a site on yahoo and google you will get different results. and neither result is really correct, but neither are exactly incorrect. chances are that there are more backlinks that exist on the web to that site, but neither engine picks up all of them. in addition yahoo may have more backlinks listed than google or vice versa. in the end tho we use the information there in the context we recieved it.

so how does this relate to alexa rankings? well backlinks are used are a way to gauge a websites rank or popularity or what ever you are going to call. the alexa toolbar is also just another way to gauge a sites performance, and nothing more. fact of the matter is that people do use the alexa toolbar, and i feel that the anomolies are easy enough to figure out that you wont have to worry about being scammed by very many top ranking alexa sites.