All the sites that I manage get 60% plus of "First Time" visitors from Google. So what I do is optimise for Google and let the others fend for themselves. As for Google Webmaster Guidelines, I find it OK to comply with them and in fact the others between them have the same or similar objectives when it comes to quality results. Because their objectives are broadly the same, the Algos, Filters and other Weightings will be along similar lines.
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