Most of our main pages (ie: homepages) are the targets of our main
"generic keywords". But if you begin to create sub pages (blog posts
are terrific for this) for your long-tail keywords, you will be able
to benefit from those searchers who are looking for very specific items.
The main difference between your main (or generic) keywords an the
long-tail is this: One is a user typically doing research, either before
they purchase, or for general information, so they search for a general
term. The long-tail keywords are the visitor who knows what they want,
and so they are looking for that specific item/information - and are
most likey the visitor ready to buy.
A main or generic keyword/keyphrase is:
A long-tail keyword/keyphrase is:
- Green 5800 Ultimate Fighter Widget
Using your server logs (or other stat trackers, statcounter.com has
a great free one) to check which keywords are being used, you can
find your long-tails.