I can never decide whether to optimize for plural or singular keyword terms.
Things like 'guitar accessories' and 'guitar strings' are easy, but if I optimize for 'guitar capos' I lose out on 'guitar capo' etc. Should I use 'Guitar Tuners' or 'Guitar Tuner'? or a mixture of both?
Any tips for singular vs. plural?
(or do I mean singulars vs. plurals?
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