Without giving details about the engine, basically this will allow your content pages to be
crawled and if a "match" is made between an advertiser's (person wanting to buy a link from
your website) selected keywords and a publisher's (you and your site's content) content,
that bit of content will dynamically become an anchor tag, linking keywords found in your
content to the advertisers URL.
Of course, we will allow a publisher to selectively agree to each purchase.
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