I usually try to add some short abbreviation to the main word to keep domain as short as possible.
For example:
"w" can stand for "world" or "web"...
"g" - for global
"I" - for "information" or "international" or "internet"...
This way there are no intentionally misspelled words and also easy to remember short domain.
I would rather have "gshop" than "globalshop"...
If you are targeting regional market - you can probably combine country abbreviation in the domain name.
So that's my criteria:
- contain main keyword
- as short as possible
- easy to pronounce and remember
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