Sorry to contradict you Jamie but yes, Google/AdWords customers know EXACTLY where the click are coming from.... don't want to go into long winded Google AdWords lecture but read this stuff that I just copied from information Google give AdWords client and professionals: (BTW Google calls AdWords on sites contextual ads, and the one from its search engine search ads)
Tracking Your Contextually Targeted Ads Tracking how your ads perform is important in determining what works and what does not. With proper data, you can make a more informed decision about how to adjust your messaging, keywords and bids for the greatest success.
To see how your ads are doing on various pages in the content network, launch the Placement Performance Report (PPR). This report shows performance statistics for your ads on specific domains and URLs. You will get information on where your ad is shown, as well as the CPC, total clicks and total impressions from sites where your ad appears.
Before running the report, try implementing either Google conversion tracking or Google Analytics — both free programmes accessible in your account. Conversion data often provides the clearest insight about how your ads are doing on a specific site.
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