I think that anyone owning a business website, not just directories, and are serious about their website will go to great lengths to promote it highly.
From a directory owners perspective, their are forums like UK WW with directory categories but also site promotion, link sales and many other categories that relate not just to the directories but to the webmaster community in general.
Many companies are increasingly using/having directories as a means of promoting their website/s or clients websites.
If you take a look at the travel industry which is an area of business that we are in, then this would give the directory market a huge run for its money.
The greatest difference between these two sectors is that the travel industry online is one of largest and most competive in the UK and is promoted by other means!
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