I set up a small online shop for my wife some months back, November has been fantastic for her as well, she broke new records but she has not had the site for a year yet so she cannot compare Nov 2007 with Nov 2006.
She just could not believe that she turned over 3K in November from her little hobby site. I told her is because she gets her SEO, site build, hosting and all the other stuff she should have paid for free..... I am now thinking of starting to charge here, at lest for the links I buy for her site
