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When having other sites link to yours (inbound links), try to use different wordings for the anchored text. If it's always the same wording, search engines may consider those links as an attempt to raise your page rank and your site's page rank will be devalued.
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Id say that was absolute rubbish ! if that was the case google would be punished for having to many links saying "google"
Although there is such thing as OVER optimization