I think £29 you charge is okay, GKD, yes, I charge £29 for regular listing. But making your regular listing free is not a good idea, in the days when you directory was young and unpopulate it was fine but now I think you should be charging for regular listing as well.
If I have a choice between free listing and £29 featured listing, I will go for the free listing. If I have a choice between £25 regular listing and £29 featured listing, I will go for the featured listing.
Pricing of you regular listing and featured listing should be close (in my openion).
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