Thread: Yahoo to Distribute Contextual Ads on PDFs
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Old 11-30-2007, 11:46 AM
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Arrow Yahoo to Distribute Contextual Ads on PDFs
Advertisers on Yahoo's Content Match network may soon see their ads appearing alongside Adobe PDF (portable document format) documents. In a new deal with Adobe, Yahoo will begin testing a program that will allow publishers to monetize PDFs with with contextually targeted text ads. The program, dubbed Ads for Adobe PDF, displays contextual ads in a side panel of Adobe Reader and Adobe Acrobat when a user views the PDF.

Source: http://www.clickz.com/3627721


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