That usually depends on how busy the forum is.How many members,how many posts,quality of posts...etc
The forum subject can make a difference, as can the age of the site.
Also whatever extra features are installed.
The Design and layout,wether its a unique template or a standard "off the shelf" one.
Now if it does have a really good design then sometimes that will sell it even if the forum is not busy. I have seen ones with just a thousand or so posts go for high hundreds!
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